Context

Paraffin, an insight capabilities agency was commissioned by Unilever to develop and lead a cross-functional global team on a consumer safari to enhance consumer connection and inspire category innovation.

Project

Leading this project, 6 unique trend treks were developed, each bringing to life a consumer trend through; experience, observation and interaction with consumers and business owners.

Results

The day resulted in an inspired, highly excited global team whose eyes opened not just to grassroots category innovation but also new, better ways of connecting with consumers.

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