Context

With entrepreneurship on the rise, Sophic recognized a growing demand for lean, agile, high quality legal services. With business flourishing and a desire for further expansion, a clear brand positioning and identity was required to attract prospective clients and employees.

Project

Transforming this business into a fully fledged brand, involved immersing ourselves with a select group of internal and external stakeholders to tease out and amplify the unique strength of this innovative business model.

Results

Progress through partnership (versus charge-by-the-minute old school law firms) rose to the top as the key idea that set Sophic apart from its competitors. This became the foundation for its positioning moving forward and the springboard for Studio Helm to develop its brand identity, naming, collateral and website.

• 

• 

•