Context

After five decades of success, it was time for P&R Desjardins (a leading General Contractor for office fit outs in Montreal) and its sister company MMR (a premier millwork supplier for corporate and residential spaces) to undertake a brand and website refresh.

Project

The brief for each brand was to build a positioning and identity that highlighted its critical success factor. These had to work independently and together to support the brand architecture.

With Studio Helm leading this project, I was brought on board to design a research program that provided inputs for crafting the optional positioning as well as the positionings themselves.

Results

A clear, distinctive and powerful start-point for Studio Helm to concept and design a full suite of print collateral, signage, uniforms, and truck graphics.The new brand work has been received extremely positively with clients, suppliers and staff alike.

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