Context

Board Bia, The Irish Food Board seek to support and inspire local Irish producers to have a strong presence on the global market.

Project

Develop a commercial safari across New Zealand connecting Irish beef and lamb producers to innovative local farmers, manufacturers and producers to inform and inspire.

A one week, whistle-stop tour covering 14 farms, manufacturing and processing plants and stores across the North and South Island.

To build on these learnings…and to make sure it wasn’t all work and no play, a series of lunches and dinners were organised to showcase local produce from street foods through to award winning restaurants.

Results

Delegates returned with fresh ideas, thinking as well as some new relationships to further improve and enhance Irish food presence locally and globally.

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