Sasha Radford

Listening. Questioning. Talking. In that order.

This is my way of getting to the heart of your issue.

To change your business for the better.

No ego, no one-size-fits-all solution. Just optimism, a creative mind and questions (lots of questions) until we find that sweet spot between what you offer and what your consumers need.

Twenty years of working with global brand leaders and innovators has taught me, that if a business problem is keeping you up at night, the only place to start is at the beginning.

So, if you’re ready to talk, put the kettle on and come say hi.

A Proven Approach

Solving challenges From the source

Every project approach is unique, but all start with gaining a firm grasp on the business context. By bringing qualitative expertise to the table and holding frank, independent stakeholder conversations, telling clues are revealed about the business. This ensures the final project approach addresses the real challenges – not the expected ones.

Qual continues to be the preferred tool to solve the challenge. Consumers, customers and experts all feed into the final solution, before trusted design partners come on board to bring-to-life the final output in a way that guides and inspires business growth.

Insight Discovery

When you need to better target, innovate and connect

Fuel the brand development process
Contemporise your brand experience
Identify and characterise white space opportunities
Improve your customer experience
Build better internal culture and ways of working

Immersive Experiences

When you want to create breakthrough empathy between business stakeholders and consumers to drive new brand and business opportunities.

Virtual 3D worlds to inspire innovation pipeline development and richer brand experiences
Experiential safaris to inspire innovation, build brand relationships, enhance consumer empathy

Brand Positioning

When you want to create a unique space for your brand in peoples’ minds that sets you apart from the crowd – for all the right reasons.

Workshop Design & Facilitation

When you want to take cross-functional teams on an immersive journey to inspire action, understand the consumer better and consider broader business implications – in an energised and fun IRL or digital environment.

“Her approach is sensitive to the business and commercial constraints. Insight are fresh, generated by strong audience empathy, whilst recommendations are clear and actionable.”

CMO
Hospitality

"Sasha brings a unique perspective to a project by applying her extensive cross market and industry knowledge as well as her trademark energy, enthusiasm and creativity, always making for a fun experience."

Head of Brand
Alcohol

"Sasha’s approach is human-centric. She has the ability to navigate that tricky path between what a business wants and what its people need...and to bring everyone along on the journey."

MD
Branding agency

"We have worked with Sasha on a number of projects in the luxury hospitality space and we consider her to be a true strategic partner for our brands. Her extensive sector knowledge and familiarity with broader trends means her projects give ongoing value beyond the original brief."

Consumer Insight Manager
Hospitality

“Sasha has a great ability to extract the insight, and a creative ability to communicate and present the findings. A confident, intelligent, strategic thinker.”

Managing Director
Insight agency

"Sasha clearly expresses an understanding and expertise in consumers, insight gathering and the psychological and sociological aspects of behaviour of consumers / shoppers. Highly recommended."

Marketing Director
FMCG

"Sasha brings a wealth of international experience and expertise across multiple industries - which allows her to generate actionable insights and strategic recommendations for categories and brands."

Director - Strategic Partnerships
Corporate

"Sasha is one of those incredibly intuitive and empathic insight specialists - invaluable for their ability to tease out real nuggets of insights and their nuances with strong ideas on the way that brands can take advantage."

Partner
Strategic Insight & Innovation agency

Insight Specialist, Brand Consultant, Thinking Partner. The net summary of over 20 years across Advertising, Market Research, Branding and Innovation. A career born out of deep curiosity, a love for culture and connecting with people and a desire for them to be heard. Nothing makes my toes tingle more than seeing an organisation give people what they really want…or need. A simple demand and supply equation really.

Experienced in both F2F and online methodologies, my passion lies in developing and utilising creative techniques to unearth deep consumer tensions and shine a spotlight on how these can be resolved to drive brand love, loyalty and growth.

When not working, nothing makes me happier than an adventure – be it exploring the globe, or discovering new gems in my local neighbourhood.

Sasha Radford

Insight & strategy:
Bringing human experience
& brands together

Listening. Questioning. Talking. In that order.

A Proven Approach

Solving challenges From the source

What I Offer

Services

Insight Discovery

Immersive Experiences

Brand Positioning

Workshop Design & Facilitation

Trusted by the best

Clients & Partners

About Me

Human-centric.
Business savvy.